Opening Keynote

Thursday, January 19, 2012

No Exaggerated Claims - Opening Keynote

Many speakers and authors make a variety of claims, some substantiated, some not. Even in the absence of any intention to deceive, it’s easy for speakers and authors to fall into the trap of making exaggerated claims when seeking to attract new clients.

At the Breathing Space Institute, we do not make claims that we can’t document. At www.breathingspace.com, when you click on “meeting planners,” for example, you will see 100's of kudos letters, meeting fliers, long distance learning fliers, and other rosters help illuminate Jeff Davidson’s credentials.

Jeff's Website: www.BreathingSpace.com
Demo Video: www.breathingspace.com/meeting-planners/#videos
Speeches: www.breathingspace.com/keynotes

Speaker Wiki: www.speakermix.com/jeff-davidson
One-Sheet: www.breathingspace.com/onesheet
Program Flyers: www.breathingspace.com/flyers

Best Practice Institute: www.bit.ly/rrSJnG
YouTube: www.youtube.com/user/JeffDavidson11
Audio books: www.amblingbooks.com/books/narrators/jeff_davidson

Blogs: www.BreathingSpaceBlog.com
Communication Overload: www.CommunicationOverload.com
Twitter: www.twitter.com/MrJeffDavidson

Facebook: www.facebook.com/pages/Jeff-Davidson/192049070532
LinkedIn: www.linkedin.com/in/breathingspace
Self Growth: www.selfgrowth.com/experts/jeff_davidson.html

Author Central: www.amazon.com/-/e/B001HO9WPW
Google Profile: www.tinyurl.com/6oyz3qz

Jeff's Books: www.breathingspace.com/booklist
Barnes & Noble: www.barnesandnoble.com/c/jeff-davidson
Book Covers: www.breathingspace.com/bookcovers

Flickr photostream: www.flickr.com/photos/50756188@N03
Scribd: www.scribd.com/mrjeffdavidson
Foreign Books: www.breathingspace.com/foreignbookcovers

Trademarks: www.breathingspace.com/trademarks
Jeff's Kindle Books: www.snipurl.com/uudyq
Jeff's iPhone Apps: www.itunes.com/apps/BreathingSpaceInstitute

Articles for Meeting Planners: www.breathingspace.com/articles-for-meeting-professionals
Articles in general: www.breathingspace.com/articles-in-print

Labels: accurate, claims, exaggerate, marketing, speaker

Thursday, January 12, 2012

Announcing Your Goals - Opening Keynote

An article in the month's Mens’ Health has confirmed the power of announcing your goals. Usain Bolt, the world record-holder in the 100 and 200 meter dashes, has a basic dream that "remains the same as it was when he won his first junior world title in the 200 meter at 15."

“Saying I wanted to be great, putting it in the minds of my countrymen as well as in my own mind, forced me to work to attain it,” Bolt says. “My career did not always go smoothly. Especially at first; I had many injuries. I might have settled for much less if I hadn’t had that big goal.”

Labels: achieve, announce, believe, commit, goals

Thursday, January 05, 2012

Monday, January 02, 2012

What is Memorable to Audiences? - Opening Keynote

Epinephrine and norepinephrine, which are neurotransmittors, play a large role in converting short-term memories into long-term memory. They are released when you subject yourself to physical or emotional stress. Some scientists believe this is why you can remember massive details about a car wreck, or why you don’t need to write down the phone number of someone you find very attractive.

Hence, to lock in the memory of audience attendees, the speaker must do something dramatic.

Labels: audience, memory, neurotransmittors, recall, stress

Tuesday, December 27, 2011

Four Levels of Training - Opening Keynote

Donald Kirkpatrick's Four Level Evaluation Model training programs was published in 1959 in the Journal of American Society of Training Directors and is still highly valid today:

* Reaction - how the learners react to the learning process
* Learning - the extent to which the learners gain knowledge and skills
* Behavior - capability to perform the learned skills while on the job
* Results - includes such items as monetary, efficiency, moral, etc.

Labels: evaluation, Kirkpatrick, learning, results, training

Friday, December 23, 2011

Saturday, December 17, 2011

Og Mandino Inspired Me - Opening Keynote

I'm lying on my bed during a rainy day in November, decades ago, in a rut. I've been unemployed for four months and I'm waiting to hear on several job opportunities but nothing has come through. I start reading The Greatest Salesman in the World by Og Mandino and immediately find the motivation to take a shower, get dressed, drive to the nearby consulting firm (which is my best prospect) call on the CEO and convince him that day that I should be hired. Two weeks later I got the job.

Labels: inspiration, job, Mandino, motivation, rut, work